The HSFC was re-branded on November 15, 2016, to address health disparities of Canadian
women who are largely unaware of their personal risk and heart-healthy behaviours.
A literature gap exists about how the HSFC used a far-reaching platform – Facebook
– to shape normalized, taken-for-granted notions of women’s CVD. The study’s purpose
was to explore the HSFC Facebook page and the public’s engagement with this messaging
to determine the narratives that characterized identities for women at risk, social
agents held accountable for women’s health, and implications for women’s awareness
of personal risk and performance of risk reducing behaviours.
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© 2018 Published by Elsevier Inc.