Canadian Journal of Cardiology

A Narrative Inquiry into Women’s Cardiovascular Health as Promoted by the Heart and Stroke Foundation of Canada (HSFC) to the Public Through Facebook.

      The HSFC was re-branded on November 15, 2016, to address health disparities of Canadian women who are largely unaware of their personal risk and heart-healthy behaviours. A literature gap exists about how the HSFC used a far-reaching platform – Facebook – to shape normalized, taken-for-granted notions of women’s CVD. The study’s purpose was to explore the HSFC Facebook page and the public’s engagement with this messaging to determine the narratives that characterized identities for women at risk, social agents held accountable for women’s health, and implications for women’s awareness of personal risk and performance of risk reducing behaviours.
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